Oregon Tourism Brings In $14.6 Billion but Growth Lags Behind National Pace

Although Oregon’s tourism industry appears stable, visitor travel spending increased by only 1.3% in 2025, compared to a growth almost three times faster nationwide.

Travel and Tourism Contributed $14.6 Billion to State Coffers

The Travel Oregon and Dean Runyan Associates 2025 annual travel industry report indicates that despite global tensions and economic uncertainties, travel and the tourism industry remain economic drivers in Oregon, contributing $14.6 billion in travel spending to the state’s economy.

The importance of the travel industry to the state’s economy is reflected in many of Oregon’s counties, which offer attractive travel destinations that they rely on to generate primary sources of income.

The amount of money spent directly to and through the state, in each of its seven tourism regions and all 36 counties, increased by 1.3%, from $14.4 billion in 2024 to $14.6 billion in 2025.

The Travel Industry Boosted Oregon’s Job Tally by 1,700 Posts

Jobs gained as a direct result of travel-generated employment in 2025 amounted to 1,700, increasing from 121,220 in 2024 to 122,920 in 2025. This represents a 1.4% increase.

Travel earnings growth was up 5% from $4.7 billion to $5 billion, an increase valued at $234 million, and state and local tax revenue increased by 2.6% from $722 million in 2024 to $741 million in 2025.

The travel industry remains a major engine for job growth, as rising visitor spending on food services ($144 million) and arts, entertainment, and recreation ($51 million) continues to boost employee earnings.

Industry earnings grew to $5 billion, a 5% increase from the previous year.

Spending by Oregon residents on travel increased by 11% in 2025, making up approximately 40% of all visitor expenditures statewide.

Out-of-state travelers contributed about 55% of total spending, while international visitors represented the remaining 5%.

Local tax revenue grew by $7 million (2.1%), while state taxes increased by $13 million (3%).