Ashland Hills Hotel Sold To BHG Hotel Group Of Lake Oswego

ASHLAND, Ore. — In a press release, the owner of the Ashland Hills hotel, the Neuman Hotel Group (NHG), announced that the hotel has been sold to BHG. This does not end the involvement of NHG who will continue to manage the hotel under hospitality management company COHO Services.

NHG has confirmed that the sale will not affect the momentum and reputation of the hotel, and the group can now thrive under the joint vision of COHO Services. The release indicates that they are committed to creating memorable experiences for guests while delivering exceptional hospitality. They see this sale as a good idea and are looking forward to moving ahead with the merger.

The deal unites three of Oregon’s local hospitality entities as COHO Services will also manage NHG’s Ashland Springs and Lithia Springs. The group intends to preserve and enhance coherence between the three hotels through consolidated management. In this arrangement, while sustaining the brand reputation that NHG has built up.


About BHG Hotel Group

Headquartered in Lake Oswego, Oregon, BHG Hotels is a hotel ownership and development company focussing on growth and excellence in the Pacific Northwest. BHG has a remarkable track record of success in the region, owning, investing, and developing a diverse portfolio of hospitality properties.

Properties in their stable include limited and full-service hotels, including independents and well-known branded hotels Hilton, IHG, Mariott, DoubleTree, Best Western, Radisson, Choice Hotels, Sonesta, and others. In Ashland, BHG developed the Holiday Inn Express and has the expertise and deep understanding to meet the diverse needs of travelers and guests in the area.


Role Of COHO Services

Part of the sale includes the continued management by the Neuman group under the COHO brand, as they will consolidate and apply their vision to the three hotels under their management. The Chief Operating Officer of NHG, Don Anway emphasized the benefits for the hotels and their employees in their press release. Excited to leverage COHO and BHG’s vast resources, NHG sees the sale as a chance to elevate the hotel’s offerings and give their employees new paths to growth and development under COHO.

COHO Services has roots in the Pacific Northwest, and specializes in high-quality service and operational excellence. Their mission is to create unforgettable experiences for guests while fostering a supportive and growth-oriented environment for staff. Anway said in the press release that, “NHG, BHG Hotels and COHO Services look forward to continuing to serve the Ashland community.”

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