A Who's Who of the state's marijuana industry will converge on the Ashland Hills Hotel & Suites this weekend for a little bit of play and a lot of networking at the latest installment of the Oregon Marijuana Business Conference.

Dozens of exhibitors — from growers and cannabis shops to legal and business professionals — will come together to learn about their fast-evolving industry and how they can better position themselves as it grows.

Saturday events revolve primarily around networking and socializing, with a VIP reception headlined by musician, actor, writer and comedian Henry Rollins, who is the keynote speaker, followed by a party at the Brickroom with Oakland, California, hip-hop group Hieroglyphics Souls of Mischief.

On Sunday, attendees will get down to business with a full slate of panel discussions and workshops, including "Building a Cannabis Brand For the Modern Consumer" and "OLCC Licensing in Jackson and Josephine Counties."

One of the discussions will center around Senate Bill 1057, passed by the 2017 Oregon Legislature, which requires Oregon Medical Marijuana Program growers, processors and dispensaries to decide by Dec. 1 whether they will stay registered with OMMP or become licensed by the Oregon Liquor Control Commission, which regulates the state's recreational marijuana.

Growers, processors and dispensaries who decide to stay registered with OMMP will be required to track the production, processing and transfer of all marijuana items utilizing the OLCC "seed-to-sale" Cannabis Tracking System. A new OMMP fee will be charged for using the tracking system.

Other issues and sessions are geared to those who are already in the industry or entrepreneurs looking to get into it, including OLCC recreational regulations, medical laws, technology and branding, taxes and testing regulations.

State Sen. Floyd Prozanski, D-Eugene, will discuss legislative developments and take part in an onstage interview that will provide attendees with an opportunity to be heard.

OLCC regulators also will be on hand to present information and answer questions from the audience.

“We are definitely interested in helping those in the industry make money, but we are activists at heart," said Alex Rogers, founder of the OMBC, which is now in its fourth year. "We are pleased to help all facets of the Oregon industry, whether medical or recreational, to have an inclusive, engaging event that gives them the information they need and great networking opportunities to allow them to best succeed.”

Exhibitors at the conference include Sun God Medicinals, Breeze Botanicals, Ashland Alternative Health, Siskiyou Sungrown and Talent Health Club.

Ticket information and other details can be found at www.oregonmbc.com. Tickets are still available, but the cost goes up at midnight Friday, according to the website.