Horizon Air is offering $69 one-way fares between Medford and Los Angeles International Airport between May 1 and Sept. 30, 2009, when tickets are purchased by May 7.

Horizon Air is offering $69 one-way fares between Medford and Los Angeles International Airport between May 1 and Sept. 30, 2009, when tickets are purchased by May 7.

Horizon, which offers two daily nonstop flights between the Rogue Valley and Los Angeles, made the announcement Monday. Las Vegas-based Allegiant Air announced in February it would offer a similar fare for its twice-weekly flights to Los Angeles for tickets purchased prior to March 11.

"Typically when that happens, they keep the fares down as long as it's needed," said Chuck Brook of Express Travel Inc. in Medford. "If Allegiant bumps its prices up in six months, you'll see Horizon do it, too. Basically you are talking market share. When Allegiant came in and took market share, it took Horizon a while to respond, but they wanted that market share back."

Allegiant has built a successful model to make money when many airlines lost millions of dollars.

"Allegiant has done well and they'll probably do well with prices they have now," Brook said.

As long as employee and fuel costs don't jump, the airlines should be able to keep prices down where there is competition. He said Horizon and its corporate partner Alaska Airlines provide affordable Disneyland packages, while Allegiant concentrates on other Los Angeles attractions.

Overall, the travel agent doesn't see a jump in air flight out of the Rogue Valley this summer.

"It's pretty darn soft," he said. "People are staying at home more or staying closer to home. We are getting quite a few calls for trips within the continental U.S. Instead of Mexico or Hawaii, people want to go to San Diego or Phoenix for four or five nights."