NEW YORK &

Large-scale philanthropy by wealthy businesspeople, often from the information technology and finance sectors, is a major phenomenon of the 21st century &

one whose impact is examined in a new book published this week. "Just Another Emperor? The Myths and Realities of Philanthrocapitalism" is the first book to take a comprehensive and critical look at the claims made by the philanthrocapitalists and to assess their likely impact. Author Michael Edwards is one of the world's leading writers on civil society, who has worked in senior positions at Oxfam, the World Bank and other organizations.




With $55 trillion dollars in philanthropic resources expected to be created in the United States alone in the next 40 years, "philanthrocapitalism" has been heralded by some as the solution to many of the world's problems, applying business methods to social problems as diverse as AIDS and global poverty.




While acknowledging the potential positive impact of this new approach to philanthropy, Edwards warns that the hype has run far ahead of the reality. He shows that there is very little evidence to support the claims that business methods are superior in achieving social goals, citing author Jim Collins' conclusion that "we must reject the idea""well-intentioned, but dead wrong""that the primary path to greatness in the social sectors is to become more like a business." Edwards also shows that philanthrocapitalism is as much a symptom of a particular phase of economic change as a cure.




"Just Another Emperor?" offers a series of recommendations for the new philanthropists including greater humility, and more recognition of the central role played by independent civil society groups and by governments in achieving social justice, along with specific proposals to:




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162; Spend 50 per cent of each foundation's annual payout on "social justice philanthropy."




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162; Give beneficiaries a voice in decisions &

in place of the claims of venture philanthropy which demand all power for the donors.




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162; Fund independent impact research and use the results to stimulate a public conversation about the future of philanthropy.




The author quotes Bill Gates' recent comment that "reducing inequity is the highest human achievement" and the comment of Wal-mart CEO Lee Scott that "the question of how to assure that American capitalism creates a decent society is one that will engage all of us in the years ahead." Philanthrocapitalism could contribute to these goals, but risks misfiring unless it takes a more rigorous approach to questions of social change.