Independent Community Bankers of America named Umpqua Bank the nation's top Community Bank Leader in Social Media for the second year in a row.
Nearly 6,500 community banks throughout the nation were eligible to be part of ICBA's list. No other Oregon bank was on the list. Riverview Community Bank of Vancouver, Wash., and Silicon Valley Bank of Santa Clara, Calif., were the only other West Coast institutions to make the list.
Banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and followers they have, and the frequency of posting new content.
A complete list of the ICBA social media leaders can be found at www.icba.org/smleaders.