Southern Oregon hoteliers and innkeepers found May to their liking, seeing year-over-year improvements in most categories measured by Smith Travel Research of Hendersonville, Tenn.
Occupancy rose 1.6 percent to 59.3 percent of capacity last month, while room rates rose to an average of $82.28, up 4.7 percent. Closely watched revenue per available room climbed 6.4 percent to $48.80. Although room supply is down nearly 1 percent, demand rose nearly 1 percent and room revenue grew 5.5 percent to more than $12.4 million.
"We've seen steady growth, and that is what we all definitely want to see," said Anne Jenkins, senior vice president of Travel Medford. "We're growing at a good pace, not growing too fast like we did in the pre-recession years."
She said Medford figures have been steadily on the increase for nearly two years, with only two months of slight retreat.
"The May numbers were great, and I'm predicting good June numbers, as well," she said.
For the year, Southern Oregon occupancy is up 1.6 percent to 59.3 percent of capacity. Room rates are up 3.9 percent, room demand is up 1.8 percent, and revenue grew 5.7 percent to nearly $46 million.
— Greg Stiles