Mt. Ashland Ski Area officials conceded today that the resort will not open for the season because of a lack of snow and are asking season pass holders to either return their passes for a tax deduction or receive a 50 percent discount on the purchase of a season pass for next year.
The ski area had hoped to celebrate its 50th anniversary this winter, but instead remained shuttered for the first time.
With less than a foot of snow at the base of the ski area, the mountain has its worst snowpack since snow surveys began in 1963.
"At some point we had to face the fact that the weather was not going to cooperate," ski area General Manager Kim Clark said in a statement.
The ski area is offering two options for people who purchased season passes for this winter but were unable to use them.
Pass holders may return their passes as tax-deductible donations to the ski area. They will receive a letter acknowledging the donation if they take that step before April 30, ski area officials said.
Alternately, pass holders who don't take the tax deduction may purchase a season pass for next winter at a 50 percent discount.
"Being in a weather-dependent business is always risky," Mt. Ashland Association Board of Directors President Lisa Beam said in a statement. "We've been looking for ways to move forward from this historic event. We have developed some options for our season pass holders that will provide tremendous value while still protecting our non-profit ski area's bottom line so the mountain will be here for our community in the future."
To donate a season pass or request a 50 percent discount for next season, call the ski area's business office after April 1 at 541-482-2897 or send an email to firstname.lastname@example.org.
The ski area will announce prices on season passes for next winter at a later date, along with information on the dates of sales periods.
— Vickie Aldous