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Winemaker Herb Quady plans custom crush operation

 Posted: 4:25 PM March 03, 2014

Long-time Troon winemaker Herb Quady and Troon associate Brian Gruber are setting off in a new direction.

The duo has launched Barrel 42, a custom wine-making venture, at the SOS complex on Stewart Avenue in Medford, near the railroad tracks.

"This is big step forward, doing our own production and custom production as well," Quady said. "Brian and I have complementary levels of expertise. My role will be to direct pure winemaking with input on styles and process. Brian brings logistics background and speciality in finance and client relationships as well as winemaking."

Quady developed his own Quady North label during his tenure with Troon and operates Applegate Vineyard Management as well.

"This allows us to integrate two sides of the business with management and wine production," Quady said. "SOS is a great place for making wine because of the storage and logistics options."

Quady spent 10 years at Troon and said he will continue to consult with Troon a limited basis.

Barrel 42's annual capacity is 7,000 cases of wine and Quady North, which produced 3,300 cases last year, will be its primary tenant.

"We wanted to differentiate the organization name to show this is not simply a sideline for Quady North," Quady said. "We are paying serious attention to clients and specialize in custom crush. We have people with very strong interest and will probably have contracts within the next month or so."

Barrel 42 is the second Medford custom crush venture. Pallet Wine Co., set up shop five years ago one mile north, also next to the railroad tracks.

"We'll be competitors, but our goal is not to do as much production as Pallet," Quady said. "We want to keep our production smaller, serve fewer clients, specialize on small lots and doing it in a very premium way."

— Greg Stiles

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