Southern Oregon exceeded statewide and national lodging figures when it came to room revenue and demand gains during January.
The latest figures from Smith Travel Research of Hendersonville, Tenn., show hotel and innkeepers here came out of the blocks with a head of steam.
Room revenue grew 11.4 percent over January 2013 to more than $6.7 million, while growth was 10.6 percent statewide and just 6.3 percent nationally.
Room demand jumped 6.3 percent, compared with a 5.8 percent statewide figure and 3.3 percent growth nationally. Revenue per available room jumped 12.3 percent, bettering the 10.9 percent statewide mark and exceeding the 5.3 percent national figure.
The average local room rate of $71.87 — relatively moderate compared to most parts of Oregon — edged up 4.8 percent, while the statewide average crept up 4.5 percent to $89.15. The national average room rate of $109.24 during January was up a paltry 2.9 percent.
Local occupancy climbed 7.1 percent to 37-percent of full house, while the Mount Hood and Columbia Gorge area, hit hard by the lack of snow, declined 3.4 percent. Occupancy grew 6.1 percent in Oregon and 2.9 percent nationally.
— Greg Stiles