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  • Ashland Independent Film Festival premieres: Wake up and smell the future

    Student films will be shown on digital devices around town
  • You can almost smell the coffee in student filmmaker Oneal Latimore's 3-minute documentary.
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    • MORE ONLINE:
      Watch a trailer of the Follow the Food documentaries here. Download the Follow the Food app at iTunes or Google Play. For more information, visit ashlandfilm.org
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      MORE ONLINE:
      Watch a trailer of the Follow the Food documentaries here. Download the Follow the Food app at iTunes or Google Play. For more information, visit ashlandfilm.org
  • You can almost smell the coffee in student filmmaker Oneal Latimore's 3-minute documentary.
    As his digital camera trails Jared Rennie, founder of Noble Coffee Roasting, it captures behind-the-scenes action of organic beans being roasted and brewed or bagged and delivered.
    Woven into the footage from the Ashland coffee house and roastery are photographs of farms in Colombia, Nicaragua and Costa Rica where the beans are grown. Finally, the high-definition camera closes in on a steaming latte with a cream-created image of a leaf.
    Ah!
    Latimore's film is one of eight made by students enrolled in Southern Oregon University's Emerging Media & Digital Arts program, or EMDA. The collection of original films, all tied to the theme Follow the Food, premieres at the Ashland Independent Film Festival, April 4-8.
    This is the first time the 12-year-old festival has officially linked with SOU's students. The partnership to display new forms of digital and interactive storytelling is sponsored by the Governor's Office of Film and Television, Ashland-based website developer Project A, the Portland Incubator Experiment and Second Story Interactive Studios in Portland.
    Bobby Arellano, the energetic director of SOU's Center for Emerging Media, oversaw students during the 10-week-long project, which is billed as a "multi-part transmedia showcase."
    He says the films will be continuously played on notebook-size tablets in Ashland restaurants and shops during the festival and at the Opening Night Bash at the Ashland Springs Hotel on April 4. There, student directors will be with their subjects — artisan bread-, cheese- and wine makers.
    "Edited short teasers will soon be making the rounds on mobile devices and there is a Follow the Food app," says Arellano, adding that posters will have QR codes and there will be ways to share information over Twitter and Facebook.
    "It will be a media meltdown," he says.
    In addition to screenings, there will be a chance to meet filmmakers at 10 a.m. on Sunday, April 7 at the hotel as they discuss storytelling through film, photography, music and performance art.
    Latimore, a visual anthropologist major, says he used film tools to study and capture the culture of food and wine in much the same way anthropologists Louis and Mary Leakey focused on early man, Margaret Mead researched human sexual behavior and Jane Goodall scrutinized chimps.
    His goal is to "help people tell their stories to other people that they may never meet."
    After he graduates from SOU next year with a bachelor of science degree in anthropology with minors in education and EMDA, Latimore, 33, would like to film military veterans, allowing them to open up to themselves and others about buried trauma.
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